Create An Immersive Story. Hold Nothing Back

Lead with the franchisee benefits of what you do

A great story is insightful and relevant to a Qualified Prospect. A great story draws Qualified Prospects in and captures their attention. When you write a great story make sure it appears everywhere. Tell your story in brochures, sales sheets, videos, the Franchise Disclosure Document, direct mail, on the phone, email campaigns, webinars and presentations, and blog posts.

Searching for a great franchise opportunity is just like shopping for any other high-end good or service. A serious buyer, with intent, will thoroughly research available options. Then develop a short list to dive into. You want them to immerse themselves in your story; and ultimately short-list you.

Common information Qualified Prospects expect to find online include…

Great Storytelling Checklist

There are many storytelling methods governed by a few core principles. A great franchise brand story should include the content listed below. It empowers visitors to educate themselves before making contact. Research shows this is what they want. Brands that give it to them end up having more and better qualified conversations.

Answer these questions:

Recruitment Reports No Franchisor Should Live Without

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By Dugan Aylen

These reports showcase important aspects of recruitment activity. These critical performance metrics are often scattered; if available at all.

What Lead Qualification Functions Should Franchisee Recruitment Software Systems Have?

Having a good system in place to allow you to receive and manage leads effectively is absolutely critical to setting up a good franchisee recruitment process.

The Science & The Art of Franchisee Recruitment

Appointing franchisees is very much a numbers game, but without the process, system, and the people to apply the formula, these numbers will simply not stack up…

My 12 Year History of Lead Handling

As an experienced franchise recruitment consultant, I know about handling leads on behalf of franchise brands as I’ve been doing it successfully for over 12 years now…

‘Franchisee’ or ‘Franchise Owner’ – is there a difference?

The issue of whether or not a franchisee can be called a franchise owner has come up many times. The crux of the debate is that surely the ‘franchise owner’ can only be the franchisor…?