Success as a franchisor means having a sizeable established franchise network, and without an effective recruitment process, this simply never happens.

The answer is simple, but the reasons are more complex….

80% of franchise brands in the UK don’t have an effective franchise recruitment process!!

Many get parts right, but through a mixture of lack of understanding and getting the wrong advice, weaknesses in other areas affects the overall process, and ultimately the bottom line….new franchisees.

The number one reason for this is rooted in the franchise development process most franchisors need to go through in order to be able to start recruiting franchisees.

Franchise Development Consultants specialise in helping successful companies become a franchisor. They do this by helping set up the right structures, systems and processes in order for the new franchisor to be able to train and support a (hopefully!) growing franchise network. There are many development consultants that do a great job, and many others that don’t.

In almost all cases, however, there is a disconnect between what Franchise Development Consultants know about the modern franchisee recruitment process, and what they actually need to know to provide good advice to their clients, the franchisor.

This is common throughout the UK and all the other Western countries where franchising has taken hold – U.S.A., Canada, Australia and New Zealand. The development consultants specialise in ensuring that the franchise opportunity is viable with all the relevant structures in place. This is their primary focus and what they are paid for. They don’t work day in and day out in the world of the Franchisee Recruitment Consultants.

Franchisee Recruitment Consultants are specialists who focus specifically on every aspect of the entire franchisee recruitment process. I’m not overstating it when I say that they are often the difference between a franchisor succeeding or not.

Success as a franchisor means having a sizeable established franchise network, and without an effective recruitment process, this simply never happens.

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