Why Are Qualified Prospects So Hard To Find?

Think about it. The way franchisors go about recruiting franchisees hasn’t fundamentally changed in over 20 years. It’s largely a process of cold-calling.

Every day leads arrive, then a series of calls/emails/voicemails, we speak to just 30%, very few of those become Qualified Prospects. Then here comes the next batch of leads. Rinse; repeat.

So do you write off the leads you just paid for that didn’t connect? Do they ever get worked properly? It’s unlikely. If you weren’t aware before, now you see the problem.

In fact, our own work over a decade, confirms that most recruiters still spend about 43% of their productive hours chasing unqualified leads. That has to stop in order for results to change.

We have lived this nightmare. That’s why we developed the FRSolution to help in our own recruitment efforts. And guess what. It works.

So, to get a different result, change the process that grinds down talented recruiters.

Recruitment Reports No Franchisor Should Live Without

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By Dugan Aylen

These reports showcase important aspects of recruitment activity. These critical performance metrics are often scattered; if available at all.

Franchisee Lead Generation Secrets Revealed

How to Evaluate, Select and Manage Lead Generation Websites

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By Dugan Aylen

This informative ebook contains 51 little known lessons, tips and secrets to mastering lead generation website performance.

What Lead Qualification Functions Should Franchisee Recruitment Software Systems Have?

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The Science & The Art of Franchisee Recruitment

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My 12 Year History of Lead Handling

As an experienced franchise recruitment consultant, I know about handling leads on behalf of franchise brands as I’ve been doing it successfully for over 12 years now…

‘Franchisee’ or ‘Franchise Owner’ – is there a difference?

The issue of whether or not a franchisee can be called a franchise owner has come up many times. The crux of the debate is that surely the ‘franchise owner’ can only be the franchisor…?