Optimise Your Recruitment ROI

Efficiently find, persuade and sign your most Qualified Prospects

The Franchisee Recruitment Centre helps franchisors efficiently find, persuade and sign your most Qualified Prospects. Our clients leverage a unique set of lead qualification processes, insights, and recruitment methods. Collectively they identify Qualified Prospects buried in your recruitment pipeline.

Our proven approach, a decade in the making, eliminates up to 43% of unproductive recruiting time spent chasing unqualified leads. Your recruiters will focus only on their most Qualified Prospects. Those productivity gains can lead to a 50% improvement in new franchise agreements.

Our core solutions include:

The FRSolution

Ideal for franchisors with in-house recruiters

The FRSolution identifies Qualified Prospects buried within your recruiting pipeline and delivers them to your in-house recruiters. The FRSolution includes solution design, setup, implementation and management plus monthly reporting.

The FRSolution also includes an assessment of your…

  • storytelling assets
  • lead generation approach
  • email strategy and programs
  • online presence

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Prime Recruiter

Ideal as a fully-outsourced recruitment solution

Prime Recruiter includes everything in The FRSolution, plus we help take all Qualified Prospects through to a Franchise Agreement following the lead of your brand representative.

The Franchisee Recruitment Centre will work with your Qualified Prospects until they are disqualified, drop out or sign a franchise agreement.

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Special Services

1. Lead Generation Management

2. Dedicated Recruitment Website

3. Storytelling Edits and/or Development

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Recruitment Reports No Franchisor Should Live Without

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By Dugan Aylen

These reports showcase important aspects of recruitment activity. These critical performance metrics are often scattered; if available at all.

Franchisee Lead Generation Secrets Revealed

How to Evaluate, Select and Manage Lead Generation Websites

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By Dugan Aylen

This informative ebook contains 51 little known lessons, tips and secrets to mastering lead generation website performance.

What Lead Qualification Functions Should Franchisee Recruitment Software Systems Have?

Having a good system in place to allow you to receive and manage leads effectively is absolutely critical to setting up a good franchisee recruitment process.

The Science & The Art of Franchisee Recruitment

Appointing franchisees is very much a numbers game, but without the process, system, and the people to apply the formula, these numbers will simply not stack up…

My 12 Year History of Lead Handling

As an experienced franchise recruitment consultant, I know about handling leads on behalf of franchise brands as I’ve been doing it successfully for over 12 years now…

‘Franchisee’ or ‘Franchise Owner’ – is there a difference?

The issue of whether or not a franchisee can be called a franchise owner has come up many times. The crux of the debate is that surely the ‘franchise owner’ can only be the franchisor…?